Importance of Digital Marketing in education

Role of Digital Marketing in Higher Education

Digital Marketing in Higher Education:

As per the Global Standards Report 2019, digital marketing has become a pivotal part of higher education. Through successive social media campaigns, this has captured global attention in recent decades. The birth of the internet in the late 1960s and thereafter its exponential use by the millennials have contributed positively towards integrated learning. Higher Education institutes across the world are now using social media campaigns or digital marketing skills to reach their targeted audience in time. From application to enrolment, from induction of course to regular curriculum, from in-situ to ex-situ communication, and from placement to alumni meets everything is directly or indirectly associated with digital marketing.

Role of Digital Marketing in Higher Education | Wecomm Digital
Role of Digital Marketing in Higher Education | Wecomm Digital

Role of Social Media in Digital Marketing:

The growth of social networking sites like Facebook, Instagram, Pinterest and What’s app have increased the global reach towards social education while some professional networking sites like Linked In, Outlook and Gmail have inculcated a sense of professionalism among the intellectual class.

With extensive use of social media platforms, the department of higher education is also experiencing a period of great change. Alteration in student tuition fees structure, deregulation of poor teaching standards, value for money trends towards large scale marketing, more capitalist approach and birth of consumerism in education are a number of changes being observed in Higher Education Institutes (HEIs).

This rapid adoption of social media with steep growth in portable devices has led to the promotion of Digital Marketing in Higher Education.

Promotion and Admission Process:

The role of digital marketing in higher education starts from the very initial point of promotion of services to meet the process of admission. Effective planning and strategic brand management requires more than traditional advertisements and marketing techniques. Communicating a brand successfully to the customer is a real challenge today.

Digital Marketing and social media have become an important tool today. It can influence a student’s decision by putting a stronger picture in his/her mind. Students usually prefer social media and digital marketing platforms to research various institutions before getting enrolled.

Zinch Cloud Services Report 2014 found that about 68% students globally used digital marketing services and social media campaigns to reach their desired institution. It includes 38% schools while the rest 62% search has been done for universities/higher institutions.

On Campus Engagement:

After getting enrolled to an institution, use of social media platforms and digital marketing comes at the forefront in the form of a bigger picture. From posting an assignment to sharing a knowledge session, from conducting an online test to uploading the feedback, from hosting of blogs to creating online event pages everything is digital today.

These are the strategies which often comes under digital marketing. Gone are the days when teachers used to rub boards again and again to forward a concept. Today they can upload or share a bundle of resources within a very stipulated time with utmost ease.

Digital Marketing techniques has increased the intensity of engagement between the student and faculty community. They can access each other at any point of time to resolve the misinformation part. This two-way communication has always led to a creative, thoughtful and lively culture of engagement within the institute.

Placement and Career Counselling:

Education has its roots and branches in almost every sector but the primary objective of education is career building. During initial years students remain focused towards subjective knowledge but as they approach towards completion of courses their horizon multiplies a number of times.

They learn the attributes of professional profile building, job hunting, following targeted organizations, participating in professional groups, showcasing knowledge and interest and establishing an institutional image through social media and digital marketing campaigns.

Many digital platforms like LinkedIn, Naukri.com, Gmail and outlook provides a bunch of technical support to a number of aspirants in hunting their desired career options.

With Digital Marketing, Career Counselling Cells and Placement agencies are acting as the bridging agents to introduce fresh as well as experienced talent to the corporate world.

Alumni Contacts and Professional Networks:

Alumni are the brand ambassadors of their institutions. Building positive relationship with them can benefit the institute socially, academically and professionally.

With digital platforms like social media, the HEIs can form Online Alumni Associations or groups which shall be helpful in keeping a continuous engagement with their alma-mater.

Keep them up-to-date regarding ongoing development and changes at institute. Acknowledge their endeavours by keeping a track of their activities.

Building a strong network through internet marketing and social media campaigns can harness the power of alumni. They can offer expert mentorship, active placement sources, career related guidance and can also help in fund raising activities.

Proposed Framework for HEIs:

Proposed Framework includes a set of activities from very initiation to campus engagement and then to long term relations as alumni associations.

The first activity includes promotion and admissions. Through digital marketing it can be done easily by launching campus tours and FAQs with the help of platforms like Facebook, Pinterest, You-Tube, Instagram and Chatbots.

The second activity includes on campus engagement. Through digital marketing skills it can be channelized properly by sharing resource material, conducting discussion forums and providing feedbacks with the help of Learning Management systems, What’s app, Blogs and online conferencing.

The third activity includes placement and career development. In this professional profiling and job hunting can be done very effectively through digital marketing tools. HEIs can use digital platforms like LinkedIn, Naukri.com, Quora, Gmail, Outlook, Yahoo and Twitter to meet the purpose.

The last activity includes Alumni contact and networking to support mentoring, career guidance and fund-raising activities. Digital Marketing with the help of LinkedIn, Twitter, Facebook and Gmail can help in building strong networks by managing online alumni associations.

Conclusions:

Digital Marketing is a boon for Higher Education Institutes (HEIs) today. Through digital diligence and social media frameworks it can open a round of opportunities in building stronger networks around the globe. Integration of Global Institutes to harness better sources of knowledge can benefit the student community on a larger scale. It can instil professional values along with academic learning in parallel. Specified choice of digital marketing tools can bring focused attention for a particular purpose. It can avoid unnecessary budgets and efforts in dealing the crisis. Its global affordability and an efficient reach in a given set of time is nothing less than a revolution today!!

Are you looking for digital marketing for your educational institute? Visit Wecomm Digital today !

Branding

Why a good online reputation is must for Education Sector (Infographic)

Education Sector & Online Reputation:

Educational growth and its easy access to individuals has become a challenging goal for various governments and organizations around the globe. At one end, institutions like UNESCO (United Nations Educational Scientific and Cultural Organization) and UNICEF (United Nations International Children’s Emergency Fund) are taking all possible measures to bridge the loopholes while at the other end, the internet and digital media are playing a significant role. Today with the digitalisation of education, the sector has experienced an upward trend in its overall productivity. It has increased the online education opportunities by making them more reliable and affordable.

With the increased use of the internet, we are rapidly surging towards the online mode of Education. Once we gear up for the online mode, it becomes utmost important to manage a good reputation. A good online reputation can give an organization a chance to tap into the new horizon of a market which can increase the existing growth opportunities.

Why a good online reputation is must for Education Sector | Wecomm Digital Home

So, let us now discuss the importance of a good online reputation in the education sector which can incur fresh growth and expansion opportunities.

Increases Number of Admissions:

Students nowadays are more aware than ever before. They usually prefer a thorough research before taking admissions to a college or institute. Building a good online reputation offers a better convertibility rate.

A good online reputation helps an institute to understand the market and analyse the behaviour of students towards their institute. It can be helpful in devising the strategy to suffice their need.

When an institute manages a good online reputation, it always motivates students to apply for it. Hence it makes a large network of potential clients which passes information from one to another.

Online reputation contributes to global rating and standards. It promotes global branding and gives better expansion opportunities. Hence a good reputation brings laurels and attracts a big pool of students.

It Builds Authority:

Online reputation leaves an everlasting effect on the minds of customers. It helps the institution to build an authority which significantly improves the branding strategies and market worth.

Having a good online reputation brings awareness among the initial applicants. It later builds authority which drives long term growth and better convertibility ratio.

It improves the market value of the institution. Building authority over market

improves business trends and inculcate a sense of loyalty among the stakeholders.

Read our article on “Why impactful banding is necessary in education sector”

Hiring Best Faculty:

Once you have authority over the market, your reputation management becomes a lot easier. It attracts the fancy of people as today everyone wants to work at a place which owns respect in society.

Having a good online reputation leaves a very strong impression on the minds of people and represents your institution as the best working place.

Online reputation helps institutes to attract and hire the best faculties which improve

Provides Better Risk Management:

Today many institutes have gone out of the race just because of misinformation and rumours. A good online reputation works as a shield and drives awareness campaigns to bring transparency among stakeholders.

It helps institutes to keep their organization free of risk which subsequently provides better chances of brand expansion.

A good online reputation at market place offers stability in business. It manages risk and brings a worthy network of clients.

Conclusion:

Today with the spread of the internet, information dissemination has become very fast. Similarly, misinformation and rumours do also spread like fire. They can ruin the existing image of any institution within no time and hence can disturb the financial stability. To curb all such activity good online reputation is a must. It builds authority over the market by instilling a sense of awareness and loyalty among various stakeholders.

It introduces techniques to better risk management and improves the overall educational strength by creating a network of highly motivated staff. A good online reputation bounces back in adversity and helps in managing the crisis.

Are you looking for complete digital branding for your educational institution? Visit Wecomm Digital today !

Higher Education Marketing Blog

Why impactful banding is necessary in education sector (Infographic)

Branding in Education Sector:

Many times, we have heard that branding is not necessary in the education sector. But as per the recent trends branding with effective marketing strategies have become a dire need of today. Institutions around the globe are paying hefty amounts to advertise their services in order to seek a wider attention. The Global Media Report 2019 has marked ‘Internet’ as the widely used source for promoting the interests of education sector enterprises. With its global reach and ease to access online marketing, branding strategies have become more transparent and fruitful. Today almost every institution is in a queue to brand itself.

With a steep rise in social networking platforms and digital marketing agencies in India, the education sector has evolved a manifold time. Let us discuss some of the very impactful ways which strike heavily on education branding through digital marketing.

Building an Online Reputation:

No matter what, the education sector is also a business. It needs capital investment and consistent human efforts to harness success. Just like any other business, it also relies heavily on priorities to meet its aspirations.

In the absence of effective marketing strategies, the institute may lose its reputation and hence any other institution can take its place in the market. This can incur a loss in terms of admissions and brand management.

To keep themselves in the race, it is very much pertinent for the educational institutions to remain aware of the marketing strategies in order to suffice their global reputation through online branding.

Cost-Effective Asset Management:

Every educational institution just like other business agencies has some assets and liabilities in its course of working. It needs to balance their weight accordingly to promote a wider framework of opportunities.

It is very much important to promote the assets while keeping the liabilities safe. Do build a strong network of opportunities by investing the assets in right direction. Use cost-effective digital marketing platforms for efficient asset-management.

Social media campaigns through Facebook, Instagram, You-Tube, what’s app and Twitter can bring cost effective techniques for better management of assets.

Convert your assets into brand ambassadors to leap ahead in marketing strategies. Glorify them to build a healthy network of clients for a better convertibility rate.

Clever Investment in Liabilities:

Branding is also important to convert your existing liabilities into future assets. It helps in R &D (Research and Development) to reinvent their potential.

In Education sector don’t leave the liabilities untouched. They can propagate misinformation which can subsequently downgrade the performance.

Acknowledge their endeavours and invest cleverly with them. Either convert them into assets or build a fruitful relationship to reap everlasting results.

Through digital marketing these clever investment in liabilities can be done through effective interpersonal communication techniques. Do use proper feedback mechanism to correct the misinformation part. Value their opinion to build deeper interests.

To Limit the Competitors:

Today, in the education sector there are ‘N’ number of institutions in the market. You all are competing for the same objective of ‘Providing Value Education’. If you don’t use proper branding strategies to differentiate yourself from others. They will outrank you in no time.

Mark a benign presence first. How can someone utilise your service if they have no idea about your presence? Devise a plan to keep yourself in front of your audience when they look for an early option.

After making an initial presence in the market, now try to establish authority through effective interpersonal skills. Use social media campaigns to connect largely to your targeted groups. Offer them with better solutions to build an ever-lasting trust.

Use of effective marketing strategies would not only increase global affinity towards your institution but also instil a healthy competition in the market. This will end the old-aged monopoly of larger institutions.

To Build Financial Value:

Once you limit your competitors in the market, your growth curve will take an exponential shape. It will add gravity to your market worth which shall increase your returns a number of times.

Effective marketing strategies and branding guarantees future business which in turn offers financial independence. Institutions with a better brand value would always get continuous expansion opportunities.

The most profitable institutions, small and large, have a single thing in common. They usually get word-of-mouth referrals. These referrals generally multiply trust which later build assets who contribute financially.

Conclusion:

Branding is very much essential in education sector today. One thing that institutions need to do carefully is the proper selection of marketing medium. Every institute must dig deeper and do a thorough research on their targeted audience to set their target accordingly. Once done with the research the institutions need to devise an effective marketing strategy as per the need of audience.

  • Good branding increases the value of an institution.
  • Utilises assets and liabilities effectively as per the need.
  • Provides employees with direction and motivation and makes acquiring new clients easier.
  • Gives a clear idea of one’s services, enhances trust among customers and brings transparency in overall framework.

With the growing pace in competition, effective branding is a big challenge today! It may distort your initial image if not directed properly. Efficient use of digital marketing tools with expert guidance would lead to a better destination.

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